NEW
SHOP ALL
New In
Back in stock
Best Sellers
NEW IN
Stage Black Floral Satin Puff Sleeve Floaty Maxi Dress
Stories be Told
$189.90
Kensington Khaki Trench Coat
$249.90
Peak Black Oversized Padded Shell Jacket
CLOTHING
ALL FASHION
New In Fashion
Dresses
Knits + Sweats
Tops + Tees
Shirts
Skirts
Shorts
Pants
Denim
Jeans
Blazers
Jackets + Coats
Basics
Get The Set
The Edits
Back In Stock
Online Exclusives
Back To Work
Wardrobe Foundations
Get The Look
Everyday Essentials
The Celebration Edit
Luxe Layers
Colour Edit: Chocolate
ALL CLOTHING
Bliss Chocolate Linen Bias Midi Skirt
RE:Union
$109.90
Townie Black Stripe Side Tape Wide Leg Pants
$159.90
Pinot Taupe Oversized Shacket
$198.90
ACCESSORIES
Accessories
New In Accessories
Jewellery
Bags
Sunglasses
Wallets + Purses
Hats
Belts + Scarves
Support Local
SHOES
Sneakers
Heels
Slides
Boots
THE EDITS
The Bag Edit
Flo Gives Back Jewellery
ALL ACCESSORIES
Amalfi Black Leather Double Handle Shoulder Bag
Among the Brave
$269.90
Linear Black Chelsea Elastic Ankle Boot
EOS
$298.90
Caliente Tort Gold Arms Brown Polarised Lens Sunglasses
Le Specs
$105.00
HOME & BEAUTY
Home + Beauty
New In Home + Beauty
All Home + Beauty
Drink Bottles + Keep Cups
Glassware
Candles + Diffusers
Books
Eat & Drink
Cushions, Throws, Linen
Home Decor
Table + Kitchen
Beauty
Makeup + Skincare
Fragrance
Books + Stationery
Flo's Bookshelf
Notebooks + Planners
Cards + Wrapping
For Kids
Edits
Flo's Home
HOME BEST SELLERS
Rose Sangria Cocktail Infusion Jar
Tippl
$39.90
Round White Jewellery Travel Case
Love Lulu
$19.90
Champagne 2.0 Wine Tumbler with Stem
Huski
$44.90
OUTLET
OUTLET FASHION
Shop Outlet Fashion
BY CATEGORY
Dresses from $30
Pants from $60
Skirts from $40
Tops from $20
Linen from $30
OUTLET HOME + BEAUTY
All Sale Home + Beauty
Outlet Accessories
All Sale Accessories
SHOP BY PRICE
$50 And Under
$100 And Under
$150 And Under
$250 And Under
GIFT GUIDE
Gifts For Her
For the Beach Lover
Gifts For Parents + In-laws
For The Trendsetter
For The Hostess
For The Bookworm
Pampering Gifts
BY PRICE
Under $30
Under $50
Under $75
Under $100
Under $150
POPULAR GIFTS
Gift Vouchers
Bags + Purses
BRANDS
POPULAR
Coop
Saben
Esmaeé
Frank Green
Glasshouse
Isle Of Eden
Status Anxiety
Who Is Elijah
BRANDS A-Z
Brands A-G
Brands H-N
Brands O-U
Brands V-Z
FLO FAMILY
Our Story
Our Impact
Our Blog
Our Boutiques
OUR BLOG
OUR IMPACT
Wellness by Jess Blair | Flo's Book Club
Naturopath and nutritionist Jess Blair brings you 'Wellness - Small Changes For Big Results'. In this book, Jess Blair advocates small lifestyle changes for big...
Meet the Maker | Jordan Rondell, The Caker
A whizz in the kitchen and the business world, we chat to Jordan Rondell about all things baking, her intro to baking, The Caker and her...
Introducing Lyttelton Lights | Local Loves
Introducing Lyttelton Lights... founded in 2015 by Laura Frankenschmidt, whose passion for home fragrance and design ignited the creation of Lyttelton Lights. First sold at the Lyttelton Market...
From Minimalist to Maximalist, here's your Event Wear style guide
As we find the year shifting towards winter we are reminded event season is fast approaching! Event season is our favourite time of year, from...
Recipe Reveal | The Noodle Bowl
We're back with our favourite series... Recipe Reveal! This week, we are opening the pages to The Noodle Bowl by Louise Pickford. Discover over 70...
CarbonClick | Customers Choice
Did you know we partnered with CarbonClick, a kiwi company making it easy for people and businesses to help fight climate change? CarbonClick was created...
Reintroducing: Gift Wrap That Gives Back | Upside Youth Mentoring
'Gift Wrap That Gives Back' started as an initiative implemented over Christmas 2020 and 2021. All proceeds from the $3 gift wrapping were donated to Upside...
Click & Collect is here to stay
Click & Collect is back and we couldn't be more excited! Waiting for mail is exciting, but sometimes we just want our item ASAP, especially...
Collective Wisdom | Flo's Book Club
From the author of 'In The Company Of Woman' we bring you 'Collective Wisdom'. In this book, Grace Bonney connects the dots between women of...
How to care for your knitwear
As colder days are becoming more frequent we find ourselves reaching for warmer layers, in particular adding knitwear to our daily looks. Here are our...
In Conversation with | Tearfund NZ talks with our founder Chrissy Conyngham
You Matter Mondays! Our founder and director Chrissy Conyngham sat down with the team at Tearfund to chat about the ongoing work we do with...
Hosting a Mother's Day lunch
Mother's Day Lunching Here's to mum, here's to the grandmothers, the fathers who are mothers, here's to our loved ones who've taken on the role...
sign up now to get 15% off
Your cart is currently empty.