Our Family Story

I started Flo & Frankie with my three fashion conscious daughters in September 2013 and we quickly enlisted the help of like-minded friends and family to grow Flo & Frankie to become a kiwi company known for it's wide range of fashion, home and gifts with a heart for others in the local and international community.

As a family-run business from New Zealand, we love supporting other local businesses. We love our incredible and talented network of local brands, designers and craftspeople who make up our unique and diverse product offering. See our #supportlocal collection here.

Having always loved traveling, the inspiration for Flo & Frankie stores came about when we took a family trip to the Amalfi Coast, Florence and Provence and fell in love with the eclectic styling in cafés and fashion boutiques, which influenced our ideas for the design of our stores. 

With the help of a ‘small village’ of like-minded family and friends, our shops truly reflect who we are and how much we love designing, playing and creating in this beautiful nest full of love. 




In the heart of it all, we’re all about people and we want to make your experience with us just lovely. The team you will meet in store are full of energy, style, passion and are often a little silly after a few cups of morning coffee! 

Our extended Flo Family has continued to grow as we've opened more stores since our first flagship store opened in Newmarket. We feel so blessed to have this community of incredible #flosisters to work with.




As Flo & Frankie grows we will continue to give more back to the communities and charities we currently support. In 2017, the Flo Gives Back initiative was created with the aim of helping create an empowered community of women in Nepal to help lift them out of poverty.

 In 2018 we traveled to meet the women and families in Nepal whose lives have been greatly impacted by this project. Along the way we also hope to support many other NZ based businesses as we grow together.

Chrissy xx (AKA Mama Flo)


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