Privacy Policy

At Flo & Frankie, we are dedicated to protecting your privacy when shopping with us. Our goal has and always will be to be as transparent as possible with you about what we are using your personal information for. 

This Policy is an important document with respect to the use and disclosure of information and forms part of and is subject to the Flo & Frankie Terms of Use which can be viewed at (“the Website”).

Your use of the Website or any of our social media accounts and any personal information you provide remain subject to the terms and conditions of this Policy, and Flo & Frankie's terms and conditions of use.

Flo & Frankie reserves the right to modify this Policy at any time. Any modifications or amendments to this notice will be posted at and will be effective when posted. Please check the Policy section of the Website regularly. Your continued use of the Website and any access or use of our social media accounts following the posting of any amendment, modification or change is considered as your acceptance of the updated policy.

In using the Website or any of our social media accounts and providing information, the information you enter is available to be used by Flo & Frankie in accordance with this notice.

Information Collected:

If you have made an order online we will have on received your full name, email address, phone number and delivery address, aside from receiving order updates from us in the form of an email, you will only receive promotional/marketing emails if you have opted in - You can update your information by contacting or opt-out at any time through the unsubscribe button at the bottom of our promotional emails. 

Use of Information:

Like any e-commerce fashion retailer, we need your contact information to process your online order; the information you provide us allows us to; get in touch so you know where your order is, contact you if something has changed, and deliver your order safely to your selected address. 

All personal details remain strictly with Flo & Frankie and are not distributed to 3rd parties. We will never store or keep a record of your payment details, these details are only used once during a secure transaction when you are making an online order. 

Providing some information is optional. If you choose not to enter your physical address, we'll be unable to provide delivery online orders - you do, however, have the option to click & collect from select stores. If you choose not to enter your name or email we'll be unable to process an online order for you as we need this information to send you your receipt, purchase confirmation, shipping/ click & collect updates and other key information relating to your purchase. 

You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information or to have it corrected, please contact us at, or 09 300 6233.

Use of IP Address:

Flo & Frankie reserves the right to use your IP address to help diagnose problems with Flo & Frankie’s server, and software and to administer the Website.

Use of Cookies:

We use cookies to create a seamless shopping experience for you on By accessing the Website or any of our social media accounts you give permission to Flo & Frankie to make use of information in the form of a “cookie” or similar file. Cookies are small pieces of information stored on your hard drive, not on the Website. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive and steal information. They help you navigate the Website and allow you to more easily return to your preferences whilst on the Website. Cookies make it easier for you to make the most of the online Flo & Frankie shopping experience by delivering content specific to your interests and preventing you from having to re-enter your registration data at each connection.

SMS Marketing:

By subscribing to Flo & Frankie text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via an automatic telephone dialling system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt-out. You may receive an additional text message confirming your decision to opt out. You understand and agree that attempting to opt out by any means other than texting the opt-out commands above is not a reasonable means of opting out.