The Flo family is deeply committed to giving back. Our mission is clear:
To empower and stand by vulnerable women and children around the world.
Community Kindness is at the core of a giving revolution we’ve built with the belief that everyone is worthy of love. If we work together, the POWER OF KINDNESS can make a whole lot of difference in this world.
Gift Wrap That Gives Back:
Gift Wrap That Gives Back started as an initiative implemented over Christmas 2020 and 2021. All proceeds from the $3 gift wrapping were donated to Upside Youth Mentoring and this initiative is now a permanent fixture across all Flo & Frankie stores, including online.
Upside Youth Mentoring is an incredible New Zealand organisation, working to support Aotearoa’s younger generation who have encountered adverse childhood experiences. Support is provided through volunteer mentors (including Flo & Frankie founder, Chrissy Conyngham) who share their time with these children, making them feel important and a little more loved than they did yesterday. These children are given a greater chance to continue on a positive path which ultimately leads Aotearoa's youth into a bright future.
Chrissy and the Flo & Frankie family have seen first-hand, how important the support for Upside is, and the important role their mentors provide to their respective communities throughout New Zealand. Flo & Frankie is proud to provide this ongoing support to such a worthy cause and grateful we can be part of that journey.
Flo Gives Back:
Flo Gives Back is an initiative that was founded in 2017, to empower and support vulnerable women and children. With a desire to build a business that gives back, where generosity is an intrinsic part of the business, Flo & Frankie are conscious that not all women have equal opportunities. Partnering with Share and Care Nepal, through Tearfund, an amazing project in Makwanpur began. Located in rural Nepal, Flo Gives Back assisted in creating an empowered community of women who were able to protect themselves from exploitation, and slavery, and drive their own social and economic development.
Flo Gives Back has also donated to a variety of other organisations, including Tearfund's Tonga Earthquake Appeal and Ukraine Emergency Appeal, as well as Upside Youth Mentoring here in New Zealand. In order to help these organisations, funding is essential. Therefore, a curated line of tops was designed by our in-house brand, Humble + Heart, as well as a jewellery line under the brand Flo Gives Back, where 15% of each sale from these products goes towards a donation fund. The kindness that customers show every time they purchase one of these products is extremely valuable in continuing support for these communities and organisations.
Some of the ways Share & Care Nepal supports this community is by:
(1) Empowerment Through Education: Enabling women to launch their own sustainable businesses, ensuring a brighter future for them and their children.
(2) Financial Stability: Building socio-economic resilience in families to mitigate the risk of children being trafficked.
(3) Awareness and Rehabilitation: Educating about trafficking, and more importantly, extending a healing hand to its victims, guiding them back to their families and equipping them with skills for a better life.
In 2018, we were blessed to visit the work for ourselves.
Learn about our annual impact from 2017 - 2023 here.