About Our Ethical Edit
We are so excited to launch our Ethical Edit to give YOU, our lovely customers, the power to filter your search and shop by what you believe is truly important. The Ethical Edit is a collection of all our favourite brands who are working hard to improve their business practices by reducing their impact on the environment, improving the livelihoods of all employees in their supply chain or giving back to the community around them.
The Flo team have worked hard to find out as much information as possible about each of our brands so that we can give you more transparency on what each brand is doing to better the world around them. The amazing brands that are included in our Ethical Edit fit into one or more of the following categories: Ethical + Fair, Eco Friendly, Supporting Communities, Support Local, and Animal Friendly.
The entire motivation behind our Ethical Edit is to encourage our brands to be more transparent about the behind the scenes of how their products are made and to motivate them to improve their practices in all 5 areas of our Ethical Edit. We see this as a tool to provoke us all to thoughtfully and mindfully consider who made our products, and how they were made in order to uphold the integrity of mother nature and our community. We invite our staff, brands and customers to learn and grow in this area to stimulate positive, effective change for both our planet and our population, globally.
Our aim is to empower you to use your dollar as a vote as to what you want the future to look like.
Here are the 5 categories of our Ethical Edit and what it means for a brand to be considered worthy of being included in each:
Ethical + Fair
These products are made ethically and fairly in accordance with strict codes of conduct and certifications* to ensure that all employees maintain their rights, are provided with a healthy and safe work environment, have decent working hours, are not subject to discrimination, bonded labour or child labour, and all employees are provided fair remuneration for their work. *If you would like to find out more about the exact wording each brand has used in their codes of conduct and certifications please feel free to contact us and we’d be happy to let you know, or go to the brand directly. Shop our Ethical + Fair collection here.
We are proud to promote these brands as they are working hard to reduce their environmental impact by adopting one or more of the following practices: (1) using sustainable or natural materials, (2) adopting eco-friendly production techniques (i.e. they use methods of production that have a lower environmental impact than traditional production practices), (3) they use eco-friendly packaging solutions and (4) the products they produce replace single-use items that help to reduce waste. Click through on each product to find out what each brand is doing to reduce their impact. Shop our Eco-Friendly collection here.
This collection of products is made up of truly incredible brands that go above and beyond by making it their priority to support local communities and/or the Planet. These brands give back using one of the following practices: (1) donating a portion of their profits to a cause, (2) using a buy one, give one scheme, (3) volunteering their time, or (4) empowering and training local artisans to improve their livelihoods. You can shop away to your heart's content knowing that your purchase has a positive impact on someone or somewhere on this Earth. Click through on each product to find out what these brands are doing to give back. Shop our Supporting Communities collection here.
As a New Zealand, family-run business, we love supporting other local businesses. This collection includes all our New Zealand brands that are humbly working away, doing what they love, designing and/or making their products in our gorgeous country for us to enjoy! Shop our Support Local collection here.
These gorgeous products are vegan and cruelty free ensuring that no animals are harmed in the making of any product. Shop our Animal Friendly collection here.
How did we nominate certain brands/products to qualify under one or more of the categories?
The rating of each brand was done in-house by our dedicated team who are passionate about improving the transparency of our brands and about supporting brands who are ethical and sustainable. They undertook the task of researching everything they could about over 200 brands we currently stock, to make judgements about each category of our Ethical Edit using the information each brand provided as accurately and reliably as possible.
Please note that as we’re still a small, family-run business with a limited team and resources, we don’t show all our brands that we stock in store, online too. This means there are other brands we stock, specifically in our Flo’s Loft stores, that do qualify under one or more of these values, however we haven’t quite been able to get them selling online yet (that’s our next big project).
Just because a brand doesn’t feature in this edit doesn’t necessarily mean it doesn’t care about ethics. Many brands are working hard every day to improve in these areas, but as this takes a lot of time and resources to report on, not all of our brands have enough information to meet the standard to fit under any of the values included. We believe in encouraging and motivating brands to work hard to meet these standards, whilst also understanding that good things take time, and that the majority of brands learning to improve their corporate social responsibility want to do so in a careful, thorough way - rather than rush into making changes to be more ‘ethical’ and ‘sustainable’ without being truly in depth about it, for a lasting positive impact on the industry.
We’re only human and can be the first to admit that we are far from perfect, so please understand that whilst doing as much as we can to avoid mistakes, this is inevitable. If you notice something that seems a bit off in our Ethical Edit, we’d love for you to let us know, so please feel free to contact email@example.com.
Where have we sourced the information?
Information provided by the brand’s website and direct communication** with the brand sales representatives was used to formulate an extensive ‘Flo & Frankie Brand Guide’, where we searched to find every brands stance on the 5 core values above. Relying on decency and honesty of these two sources, we were able to decipher those that we felt aligned with one or more of the 5 areas. **If we were provided false claims by either of these sources, it would be a breach in misleading advertising.
If you’d like to read more about our ethical and sustainability stance and practices at our end, please see our People | Planet | Prosperity page here.