Lucy King

Established in 2018 by Samantha Bell, LucyKing is a New Zealand home fragrance company based in the beautiful wine-making region of Gibbston, Queenstown.

With a passion for fragrance and psychology, Sam wanted to explore how these two things could work together to create an original range of fragrances. In particular, fragrances that utilise the ability our sense of smell has to transport us to a special somewhere, whether visited previously or simply imagined.

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