At Flo & Frankie, we’ve always supported brands that align with our values of style, quality, and care for the planet. One of our long-time favourites, Ashley & Co, perfectly embodies these principles. As a key part of our sustainability edit, we’re excited to shine a light on the incredible work this brand does for people and the planet.
Ashley & Co started in a garage over a decade ago and has grown into one of New Zealand’s most iconic brands. Founded by Jackie Ashley, who bottled memories of her travels and childhood in Hong Kong into unique fragrances, the brand took shape with the design expertise of her husband Ben. Together, they’ve created a lineup of over 50 products, found everywhere from premium stores (including us—yay!) to Air New Zealand’s Business Class.
Even with their evolution, Ashley & Co keeps things real—local production, sustainable practices, and creating products that bring a little everyday magic. At Flo & Frankie, we’re here for it, and we know you’ll love what they bring to the table.
Sustainability at the Core
Ashley & Co go beyond crafting beautiful, high-quality products—they’re committed to minimising waste and their environmental footprint every step of the way. While they acknowledge there’s always more to do, their achievements so far are truly inspiring.
- Smarter Plastics: Their bottles and tubes are crafted from sustainable materials like rPET (100% recycled plastic) and PCR HDPE (post-consumer recycled plastic). Even their paper packaging is recyclable, biodegradable, and FSC-certified—some made from disposable coffee cups!
- Eco-Friendly Refills: Their “Topup” refill pouches are a game-changer, reducing single-use plastic waste by up to 80%. Last year alone, Ashley & Co saved over 60,000 plastic bottles from entering the waste cycle—an incredible impact!
- Zero Waste Shipping: Say goodbye to plastic packaging. Their cardboard shippers are locally made, recyclable, and FSC-certified.
Products with Purpose
Every product from Ashley & Co is crafted with the utmost care, both for your skin and the environment. Their formulations are:
- Free of Nasties: No parabens, silicones, phthalates, or toxic chemicals.
- Cruelty-Free: Tested on humans, never on animals.
- Biodegradable: Safe for the planet and even for septic tanks!
Locally Made with Love
Ashley & Co is proudly rooted in Auckland, New Zealand, where all their products are produced locally. This not only supports the local economy but also reduces their carbon footprint. Many of their trusted suppliers have been with them since day one, fostering a deep sense of community and collaboration.
Why We Love Them
Ashley & Co strikes the perfect balance between form and function. Their refill-first approach makes it easy to reduce waste, while their use of high-quality ingredients and sustainable materials ensures every product is as kind to the planet as it is luxurious to use.
Join the Movement
Choosing Ashley & Co means choosing products that are better for you, your home, and the environment. From their iconic refills to their consciously crafted packaging, Ashley & Co has set the bar for what a modern, responsible brand can achieve.
Shop Ashley & Co today and be part of the movement toward a more sustainable future. Together, we can make a difference—one product at a time.
Explore the Ashley & Co range now at Flo & Frankie.
