MOTHER'S DAY WITH FLO

Mother’s Day is almost here and to say we’re excited here at Flo & Frankie might be an understatement! A mother means something so uniquely different to each of us and this year we want to highlight just how beautiful that is. From loving us unconditionally and sharing life's lessons, there's so many reasons to spoil your mother figure this year!


To celebrate Mother’s Day 2023, we asked our Head Office team and their lovely mother-figures to be a part of our campaign. We’re so lucky to be surrounded by a talented bunch, so it only felt right to shine a light on them.


Here’s a little bit about those who joined us, what their fave way to celebrate Mother’s Day is, and their top pick for gifts this year!



Charlie, Design Assistant



What’s your favourite thing about your mum? 

She dedicated her life to raising her children and making us into people who love openly and honestly. She works hard to make us feel loved as we are. My mum is English so I’ve always loved it when she asks “do you want a cuppa tea?” because it brings out her cute accent!


How does your mother inspire you?

She inspires me to work hard at anything and everything I do in order to achieve what I desire, while showing me nothing but love. She’s always been open about who she is and the importance of being proud of who you are!


3 favourite traits?

Her genuine humour, caring nature and her unwavering patience.

Charlie’s top picks for her mum…

Sandro, Warehouse & Stock


Who is your mother figure? 

For me, that’s always been my mother, Shireen.


How does your mother inspire you?

I’ve always loved how she’s always there for not only me, but my entire family circle. She puts us first time and time again, she’s the perfect representation of how to be a great mother! She inspires me to be the best human I can be to everyone around me.

What Sandro is gifting his mum…

Lisa, Wholesale Manager


Lisa, our talented Wholesale Manager is all about lifting up her daughter and showing her how talented and loved she really is, especially by Bailey the dog! 


Who is your mother figure? 

My beautiful and thoughtful four year old daughter, Ellie. Not to mention our Golden Retriever Bailey who gets on with Ellie like a house on fire. Seeing these two interact with such care and excitement makes me feel eternally grateful to call them both mine.


What’s your favourite thing about being a mother?

Getting to experience the world through Ellie’s eyes and feeling like a child again myself.


How do they inspire you?

Ellie inspires me to be the very best version of myself every day and to always remain present when spending time together. Time really does fly by too quickly so treasuring what's in front of us feels so important!


Who are some other mother figures to you?

My beautiful mum is one of the kindest, most thoughtful and genuine person to walk this earth. I’m proud to call her my best friend and she is the ultimate partner in crime to my daughter, Ellie. Watching them together and creating new memories has taken our mother-daughter relationship to a whole new level!



Rochelle, Area Manager

Grace, Inventory Manager


We’re so lucky to have a mother-daughter duo working here at Flo & Frankie! With both Grace and Rochelle working together in our Head Office, it really does take that relationship to the next level.


Who are some other mother figures to you?

Definitely my older sister who has her own kids. She is such a wealth of knowledge and experience, so having her to turn to for support is so amazing!


How do they inspire you?

My mum, Rochelle, inspires me because no matter how busy she is, she always puts me and my family first.


How will you be celebrating?

My sisters and I will be taking mum out for a special day filled with eating out and thoughtful gifts mum will love!

What Grace is gifting her mum…



Paige, Head Office Support



How do they inspire you?

My mum has such an inspiring amount of resilience in every aspect of life. She has such an impressive work ethic throughout work and life.



How will you be celebrating?

My mum is actually based in Australia so I’m planning on flying over and spending the day with her, can’t wait!



Who is your mother figure? 

Other than my mum and nana, my cousin inspires me all the time! I brought her along for today’s shoot along with her two little ones, Louis and Milla.



Bronte, Communications Manager



How will you be celebrating?

Well my mum’s birthday is four days before Mother’s Day so it’s definitely a time of celebration all around! Mum and I have a brunch planned, I’m taking her to her favourite spot in the city to enjoy her favourite foods.



3 favourite traits?

Her unwavering work ethic, her passion and excitement for life and how she never fails to show up for me.



How do they inspire you?

My mum is one of the hardest workers I know, watching her build a hugely successful business while raising my sister and I has been nothing short of inspiring.

Antonia, Customer Care


What do you love about your mum?

I love that she’s my best friend. She can sometimes be annoying (that’s all mums, right?) but no matter what she’s always been the person I go to first, for anything, I love how funny she is, she’s so fun to be around! I just love everything about her.


How do they inspire you?

My mum inspires me to be the best version of myself each and every day. She’s always inspiring me to live authentically, and passing on skills so one day I can be the best mum I can possibly be.


Who are some other mother figures to you?

I am lucky enough to have wonderful relationships with both of my grandmothers as well as my friends mothers. Every single one of them have been there for me at some point in my life, so I cherish them hugely. Wishing them all a lovely Mother’s Day too!

Antonia’s top picks for her mum…

Lynne, Operations Manager



Who are you a mother figure to?

I have two wonderful and gorgeous sons – Josh who’s 25 and Zac who’s 23! Not to mention that I’m lucky enough to be an aunty to 3 nephews – Cam, James and Finn, who I love so very much!


How will you be celebrating?

Lunch and bubbles for sure!


What’s your favourite thing about being a mother?

I adore spending time laughing with my sons, marvelling at home awesome and unique they both are in their own way.



Dayna, Customer Care



What do you love about them?

Mum is always filling the room with fun and laughter, she really does brighten any room!



How do they inspire you?

Mum always inspires me with her absolute honesty and resilience. She has always guided and supported me with an open mind without any judgement during difficult times.



How will you be celebrating?

I plan on showering her with gifts, things she needs and things she wants! Followed by a brunch at her favourite café and a beach walk with our puppy.

What Dayna is gifting her mum…

Jamie, E-commerce Manager


Who is your mother figure?

My mum, of course!


What do you love about them?

There’s so much to adore about my mum! I’ve always loved her strong sense of resilience and determination in everything she does. She creates goals in both her personal and professional life and wastes no time in achieving them.


How will you be celebrating?

Myself, mum and my sisters will hang out for the day doing our favourite things together, and of course, there will be a gift or two shared.

Shop our curated Mother’s Day Gift Guide here, we have so many special pieces that they’re sure to love.



With love,

The Flo Family xx

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