How to wear, and care for, your linen pieces

Linen: Nature's gift to your wardrobe. Beyond its natural elegance, linen offers unrivaled breathability, keeping you cool on balmy days and cozy when the breeze hits. It’s a sustainable choice, both kind on the earth and gentle on your skin.

Linens History: What is Linen?


Linen is ancient. Think PHARAOHS and you’re on the right track. It was beloved in places like Egypt, thanks to the ever-present flax plant. 


FUN FACT: Egyptians not only wore linen but also used it for currency.

Why we love linen today:


Fast forward a few millennia and linen's still winning hearts globally. But why?


  • It’s breezy: Helps to keep you looking and feeling ultra-cool.
  • It’s durable: The individual fibers of the flax plant are long, strong and thick.
  • It’s classy: You can pair linen with contrasting textures like silk or cotton to make it stand out.
  • It’s soft: If you’ve felt linen, you know.
  • It’s eco-friendly: Uses fewer resources like water.

Bonus Point:  Linen has a story in every weave. Notice those textural irregularities? That's nature's signature. It gives your look an organic, handcrafted edge.

How to wear linen from head to toe:


Ready to rock linen? Let's dive into your linen essentials.

The button up: Linen Shirts

Pick a linen shirt that covers all bases, like the Ultimate White Linen Shirt for that casual day out OR to throw over your bikini at the beach. 


Maybe a bit of colour is more your thing? No problem, we've got you! 

The Linen Maxi Dress

While its flowing silhouette drapes gracefully, it accentuates your figure effortlessly. Be it a leisurely walk along the beach or a relaxed home picnic, a good maxi dress ensures you're styled to perfection. Check out the Compelling Ecru Linen Maxi Dress - she’s a stunner! 

The summer Suit / Linen Blazer

A Linen blazer is summer’s unsung hero, and the Atlas Natural Linen Blazer is a testament to that. Compliment it with a dash of vibrant colour underneath for a delightful contrast! 

Linen Pants

Yet to discover the magic of linen pants? You’re in for a treat. And if you’re already a fan, well, variety is the spice of life. There’s an undeniable appeal to linen, and once it becomes a wardrobe mainstay, there’s no turning away. Whether you lean towards a classic black or natural colour-way, we’ve got you covered. Pair your linen pants with a blazer for work, make a statement at a wedding, or dress them down with a tank and sneakers for a more laid-back vibe. 

The Linen Suit Vest

When the summer sun blazes, a linen suit vest stands out as a cool, chic choice.


The Vancouver Linen Longline Vest seamlessly complements pants, shorts, or skirts, elevating your ensemble with its fitted yet casual silhouette. It will be your go-to piece all summer long!

The Linen Maxi Skirt

From flowing to fitted, there's a linen skirt to suit every preference. We're particularly smitten with the Blazing Skirt, with Its minimalist design complemented by its midi length, it’s perfectly adaptable to any occasion! PLUS, it comes in different colourways. 

How to Style a Linen Skirt:


Casual Day Out:


Office Look:


Evening Out:


How to care for linen:


Got your linen essentials? Let’s keep them pristine for longer!


Wash linen in cold water with mild soap to retain colour and softness. Avoid harsh chemicals. Since linen naturally wrinkles, air dry by hanging, but steer clear of direct sunlight.


Ironing? Do it on slightly damp linen or place a towel over and iron that.


Before storing, ensure linen is clean. Fold loosely to maintain its drape. Ditch plastic bags – they trap moisture, risking mildew. Opt for breathable fabric bags or pillowcases for storage.

Flo & Frankie Tips: How to Keep Linen from Wrinkling:


  • Wash linen in cold water on a gentle cycle and avoid overloading.


  • Air dry or remove from a dryer when slightly damp.


  • Iron on the reverse while damp, and consider white vinegar for softening.


  • Store on padded hangers with space, and embrace occasional wrinkles for linen's natural charm.


Proper care keeps linen looking effortlessly elegant!

Can You Machine Wash Linen?


Yes, you can machine wash linen. However, for proper linen care, it's best to use cold water on a gentle cycle and avoid using bleach or harsh detergents. Always check the garment's care label for specific instructions. 

Does Linen Shrink?


Linen tends to shrink, often around 3-4% after its first wash, but it can be as much as 10% if not treated with care.


To minimise this, always wash linen in cold water and avoid high-heat drying; air drying is the best method. Some manufacturers pre-wash linen to reduce shrinkage, so it's worth checking product labels.


If ironing, it is best done when the fabric is damp and not on the highest setting. Proper care can help maintain linen's size and quality.

We hope you’ve loved learning a bit more about linen, why we adore it so much and above all, why we’ll keep bringing you on-trend and timeless fashion styles, crafted in the best quality linen. 

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