It is Flo & Frankie's 13th birthday, and we are celebrating the way we know best: with a sale. We are doing what any good host does, sharing the best of what we have. The pieces we love most, across the brands we keep coming back to. Shop in-store and online now, ending Monday 26th October 2026. Consider it our gift to you.
Key Takeaways
- The Flo & Frankie Birthday Sale is live now in-store and online, ending Monday 26th October 2026
- The RE:UNION Label Wren Shirred Bodice Midi Dress is one of our most-loved shapes this season, available in linen and gingham
- The Among the Brave Zoey Indigo High Rise Wide Leg Jean is a bestseller for good reason. This is the jean you will live in
- The Georgia Zoe Galore Bias Ruffle Slip Maxi Dress is the dress for event season, a bias cut that moves beautifully and earns its place at every occasion
- Styles are available while stocks last, so if something has caught your eye, it is worth moving on
The Pieces We Keep Reaching For
Some pieces earn their place the moment they arrive. These are our favourites, the shapes and prints that have been selling steadily since they landed and show no signs of slowing down.
The Wren Midi Dress, Styled Your Way
The RE:UNION Label Wren Shirred Bodice Midi Dress has become one of those easy shapes that works for almost everyone. The shirred bodice moves with you, the midi length is exactly right for this season, and the linen blend or gingham fabric is the kind that gets better as the day warms up.
The Wren is the kind of dress that earns its place in every wardrobe. Dress it down with white sneakers and a tote bag for a Saturday market, or dress it up with a block heel and minimal jewellery for a lunch out.
The Jean That Changes How You Get Dressed
The Among the Brave Zoey Indigo High Rise Wide Leg Pocket Jean is our best-selling silhouette. A true wide leg with a high rise that sits well, a deep indigo wash, and trendy patch pockets. It is the kind of denim you build a wardrobe around.
Pair it with the Revolutionary White Linen Relaxed LS Top from RE:UNION Label and you have the five-minute outfit sorted.
The Dresses Worth Dressing Up For
The Stories be Told Backlit Chocolate Lace Sleeveless Maxi is the kind of dress you reach for when the occasion calls for something considered. The lace detail is tactile and refined, the chocolate tone is right where colour is heading this season, and the maxi length takes you from a long lunch to an evening out without a second thought.
The Spotlight Black Polka Dot Off Shoulder Flare Maxi from Stories be Told is a classic for a reason. The polka dot is timeless, the off-shoulder neckline is effortless and flattering, and the flare skirt adds just enough movement to make it feel special.
For something with a little more movement, the Georgia Zoe Galore Dark Red Georgette Bias Ruffle Slip Maxi is it. A bias cut that moves beautifully, a ruffle hem that catches the light, and a dark red that feels rich, considered, and very much of the moment.
Sale on Sale Finds to Add to Your Cart
These are the pieces already in our sale, now a further 25% off for the birthday. Tried on, talked about, and going fast. If something catches your eye, move on it now.
The Print That Works in Two Ways
The Among the Brave Refine Black Blush Floral Pintuck Front Mid Sleeve Top is all about the print. The black and blush floral is soft enough to feel relaxed, considered enough to feel put-together. Tuck it into denim shorts with a belt and sandals for a warm-weather look that comes together in minutes.
Its dress counterpart, the Amora Black Blush Floral SS Bias Maxi, carries the same print in a longer silhouette. A bias cut that moves well, a short sleeve that keeps things easy, and the whole look sorted in a single piece.
The Dress You Will Wear on Repeat
The RE:UNION Label Nest Chocolate Gingham SS Shirred Bodice Midi Dress is 100% cotton, which means it breathes, feels natural against the skin, and gets better the more you wear it. The shirred bodice flatters you, the short sleeves keep things comfortable, and the flowy midi skirt gives the whole shape an ease that works from morning through to evening. A sale-on-sale find worth snapping up.
More From the Birthday Edit
There is a longer list of pieces that deserve a moment. Here are more of our top picks, all add-to-cart worthy.
|
Category |
Style |
Brand |
Why We Love It |
|---|---|---|---|
|
Dresses |
Ample Burgundy Halter Wrap Front Maxi Dress |
A halter wrap in a deep burgundy that earns its place every season |
|
|
Dresses |
Vortex Chocolate Short Sleeve Waist Tie Knit Tee Shirt Dress |
The knit shirt dress that takes you from morning coffee to evening plans |
|
|
Dresses |
Intuition Petrol Scarf Print Puff Sleeve Maxi Shirt Dress |
A standout print in a relaxed silhouette. The petrol tone is unexpected and brilliant |
|
|
Dresses |
Showcase Black Polka Dot Georgette Puff Sleeve Maxi Dress |
Polka dot done properly. The puff sleeve gives it a softness that works |
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|
Dresses |
Admiration Burgundy Check Print Georgette Flutter Sleeve Maxi |
A flutter sleeve maxi in a check that feels rich and considered |
|
|
Pants |
Townie Black Matte Stripe Side Tape Wide Leg Pants |
A wide leg with structure. The matte stripe adds detail without noise |
|
|
Jeans |
Catalina 90s Blue Kick Flare Crop Jeans |
The kick flare crop that belongs in every wardrobe this season |
|
|
Tops |
Hover Ivory Flutter Sleeve Tee |
The throw-on tee that makes every outfit feel considered |
|
|
Tops |
Notch Cream Red Poppy Pleat Front Bubble Sleeve Top |
Playful and considered. The poppy print is having a moment |
Your Birthday Sale Questions, Answered
Where can I shop the Flo & Frankie Birthday Sale? The Birthday Sale is live now both in-store and online. You can browse the full sale collection online or visit us in-store to try pieces on.
Which brands are included in the Birthday Sale? The sale spans some of our most-loved labels, including Among the Brave, Georgia Zoe, Stories be Told, RE:UNION Label, Ivy + Jack, and By Rosa.
Are the sale styles limited in stock? Yes. Styles are available while stocks last, so if something has caught your eye, it is worth moving on it sooner rather than later.
What are the best sale dresses in the Flo & Frankie Birthday Sale? Our top picks include the Georgia Zoe Galore Black Pink Abstract Bias Ruffle Slip Maxi, the Among the Brave Amora Black Blush Floral Bias Maxi, and the RE:UNION Label Nest Chocolate Gingham Shirred Bodice Midi. You can also browse our full sale dress edit for more inspiration.
This is the birthday edit we are proud of. Pieces chosen because we love them, because they are the shapes and prints we keep coming back to, and because thirteen years in, we know what works. Shop what calls to you, and enjoy the treat.
