Earth Day 2023

In honour of Earth Day 2023.

Here at Flo & Frankie, we're fully committed to creating a positive impact on our earth and are mindfully working to minimise our environmental effect in any way possible. We're a bunch of incredibly enthusiastic individuals who work hard to introduce small ways we can become more earth-conscious across the business.

We thought we'd take the time to share a bit about our current earth-friendly initiatives and the products that can help make your everyday a little more eco-conscious. 

recycled materials

When curating the selection of fashion in our stores, we're always looking for brands who put the earth at the front of their design process. 

Using recycled polyester in our best-selling Instinctive Pants, is just one example of a thoughtful product. Using recycled polyester helps to reduce environmental impact during our production process. Using this material we're diverting waste from landfills and reducing the demand for new raw materials and conserving natural resources like water and energy. 


Climate change is one of the most significant challenges facing humanity today, and it requires a collective effort to combat. Every individual has a crucial role to play in addressing climate change, and by taking small steps, we can all make a significant impact together.

Every time you place an order online with us, no matter how big or small, you’re helping us plant a native tree in the Nicaraguan forest through Greenspark.

Here at the two key initiatives we're involved in:

1. Planting trees

For every online order placed, we donate enough to ensure a tree gets planted through Greenspark’s Eden Reforestation Projects. Based in the Nicaragua, Central America, they work tirelessly to plant an incredibly diverse range of native trees that ensure the greatest benefit to their local ecosystem. This also supports local communities by providing employment and fair wages which is equally as important.

We’ve officially planted 23,579 trees and 9.43 hectares of land now have native trees thanks to you shopping with us! Because of this, 216.927 tonne of CO2 has also been removed from the atmosphere per year!

2. Rescuing plastic

Greenspark work closely with Plastic Bank in Southeast Asia. They rescue plastic from many areas around Asia, hit the hardest by the plastic pollution crisis. Local communities are employed with a fair living wage to retrieve plastic from the vast landscape and recycle it into new products. This helps reduce the need for new plastics to be manufactured.

Since the project began, the equivalent if 8,000 straws or 1,000 takeaway coffee cups have been saved from landfill!

Read more about Greenspark's projects here, or follow their socials here. 


CarbonClick is a kiwi company making it easy for people and businesses to help fight climate change and we're excited to be able to work together. 

They help us purchase carbon offsets, funding forest restoration, tree planting, and renewable energy projects in NZ and around the world. When you're shopping online with us, you'll see a green button at the checkout to add $3 towards CarbonClick. Every time you do this, you're making a difference! 

Read more about CarbonClick here or follow their socials here.



We're constantly working hard to better what we do and how we do it, and we're excited to have you along for the journey! Honour this Earth Day with us and consider how you might be able to make small changes in your everyday life that will make a big difference in the end!

With love,

The Flo Family xx

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