Hi lovely Flo Family,
As we wrap up another whirlwind year, I want to say a heartfelt thank you - we’re so grateful that you’ve been on this special journey with us.
When I first dreamt up Flo & Frankie, I imagined a fashion brand that celebrated women and gave back in meaningful ways. In a world full of choices, thank you for choosing to shop with us, and for showing up for our home-grown business. Your support creates real ripples of kindness in our communities.
Fashion with Heart isn’t just a motto for us - it’s the foundation of who we are.
Giving back continues to sit at the heart of everything we do. With your help, we’ve continued to plant a tree for every online order with our friends at Greenspark, and we’ve proudly donated over $130,000 to our charity partners, supporting women and children to thrive in rural Nepal, and uplifting families through Women’s Refuge and our friends at Upside Youth Mentoring. Over the last 5 years, I’ve loved seeing Ana, the gorgeous girl I hang out with through the Upside programme, grow in confidence - being a small part of her future is a privilege and reminds me why supporting youth is so important.
I’m hugely grateful for our amazing team - from our store super stars to our wonderful support office and awesome warehouse crew. They made work life so fun and rewarding and I can’t thank them enough, I’m truly blessed to be surrounded by the best work family.
And I’m forever grateful to my own beautiful family - Ruby, Lucy (and her sweet twins, with a baby girl on the way!), Bella, and my wonderful husband Jono. Thank you for being my rock and constant inspiration, and for the joy and love you fill my life with.
This year, we were super lucky to celebrate Ruby and Cam’s gorgeous wedding in Italy, such a special and unforgettable time together. My girls are such a gift to me everyday, and being a mum is my absolute joy.
Whether this year has been joyful, challenging, or a mixture of both, we’re sending all our love and warmest wishes to you and your family. We hope the weeks ahead bring rest, sunshine, laughter, and moments to cherish with the people you treasure most.
Have a magical Christmas and may the new year bring everything you hope for. We’re so excited for a bright and sparkly 2026, and through our Flo Gives Back initiatives we can’t wait to continue supporting charities that bring hope, empowerment, and real change to women and children.
Thank you for being part of our community and for believing in us.
With love,
Chrissy x
Founder, Flo & Frankie
