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A Curated Approach To Getting Dressed
At Flo & Frankie, fashion should feel inspiring, not overwhelming. Our edit is built around versatility, confidence and real life wearability.
Every piece is selected with purpose. We blend directional brands with timeless staples so your wardrobe feels cohesive, modern and easy to style season after season. It is about creating outfits that move seamlessly from the office to long lunches, events and everyday moments in between.
Read the full Marie Claire article here
The Office Edit
Polished tailoring anchors this edit. Structured blazers, refined sheer layers and elevated basics create outfits that feel confident and considered. These are the pieces that instantly pull a look together and work hard across your week.
Key Products:
Closure Ivory Sheer High Neck Buttoned SS Top
Diploma Dark Chocolate Two Button Vent Sleeve Blazer
The Weekend Edit
Relaxed denim, oversized shirting and effortless layering define our off duty style. The focus is on shape and proportion so comfort still feels put together. These are the styles you reach for on repeat because they feel as good as they look.
Key Products:
You Got This Chocolate Stripe Oversized Shirt
Varsity Deep Blue Forward Seam Barrel Jeans
The Celebration Edit
Event dressing at Flo & Frankie is all about flattering silhouettes, bold colour and thoughtful detail. Statement dresses sit alongside modern classics, giving you options that feel elevated without being overdone. Pieces designed to stand out, and to be worn again.
Key Products:
Galore Autumn Bloom Bias Ruffle Slip Maxi Dress
Stage Black Polka Dot Puff Sleeve Floaty Maxi Dress
Fashion With Intention
The Marie Claire feature also highlights the deeper philosophy behind our edit. Founded by Chrissy Conyngham in 2013, Flo & Frankie was built on the belief that women thrive when they support one another. That spirit continues to guide our growth across New Zealand and now Australia.
