Our Philosophy

Our mission is simple… bringing together only the best fashion, design and lifestyle goods under one roof that oozes warmth and personality to help you look and feel fabulous at every age!

Apart from living a life with no regrets and always being first on the dance floor and last to leave, here are a few of our favourite words that inspire and encourage us to live remarkably…

  • Make smart mistakes – after all, if you play by the rules you miss all the fun!
  • More is more (in most cases) – more of the things that really make the world go round, laughter, kindness, generosity, silliness and treats
  • Giving is the most fearless and powerful gesture there is
  • Do small things with great kindness - generosity is a wonderful thing
  • Fashion is a state of mind - not determined by age
  • Inspiration is everywhere, every day, even in the smallest of things
  • ‘Price-per-wear’ is a genius logic (except if we've fallen head-over-heels for a must-have and don't need any logic to justify a purchase!)
  • When it comes down to it, the touchy, feely, lovely stuff really makes our day – who can resist a feel-good compliment here and there!

Flo Gives Back

Welcome to Flo’s Giving Revolution!

The Flo family are pretty passionate about giving back, that’s why we’re dedicated to this mission:

To empower and support vulnerable women and children globally

Flo Gives Back is a giving revolution we’ve built with the belief that everyone is worthy of love and that together the POWER OF KINDNESS can make a whole lot of difference in this world.

To help us achieve this mission we’ve carefully sourced and designed a number of products where 15% of the sale price goes to helping vulnerable women in need in Nepal.

After a severe earthquake paralyzed Nepal in 2015, hundreds of thousands of people were made homeless with entire villages flattened. The chaos of this earthquake exposed much of Nepal’s most vulnerable people to be the victims of human trafficking and extreme poverty. This year we have partnered with an amazing project in Makwanpur, rural Nepal, to help create an empowered community which can protect itself from exploitation and slavery, and drive its own social and economic development.

Facilitated by Share & Care Nepal*, with your help, we can create a positive and lasting ‘Flo-On-Effect’ to help Nepal’s most vulnerable communities. Some of the ways Share & Care Nepal supports this community is by:

(1)   Educating and training women to help them start their own sustainable businesses and empower them to build a brighter future for themselves and their children.

(2)   Supporting families financially so that they can enjoy socio-economic resilience to reduce the risk of children being trafficked.

(3)   Raising awareness about trafficking and exploitation to protect women and helping victims of trafficking gain the skills and support to re-unite with their families and create a living for themselves.

We so love the support our customers have shown us in growing this business, so let's show some support to our fellow women in Nepal to get their success stories started! Your support and generosity is a fearless and powerful gesture of kindness that will make a huge impact to those in need.

Share the love with your Flo Gives Back products using the hashtag - #TheFloOnEffect

*Share & Care Nepal are a partnership with Tear Fund New Zealand.


 Flo Gives Back products to look out for in-store:

- Humble + Heart t-shirts (available instore only)

- Good Food Studio sauces and chutneys

- Frontier scarves

- Flo Fluffy bunny and pompom keyrings

- Gift wrapping + Gift tags instore


Thank you so much,

Chrissy, Ruby, Lucy, Bella, Jono and the entire Flo Team xx