Now more than ever we need to support local businesses. Mega girl boss Jenny founded Federation in 2000. They've since become one of NZ's most iconic streetwear brands. Mixing elements of design with our aesthetic, quality construction & perfect mix of quirk + cool. Proudly designed with love in Auckland, NZ by Jenny and the awesome team. Jenny is best known for being an amazing friend, mum and wife! She's also incredibly creative, and to this day still hand paints the artwork in their retail stores. Check out her work in their new Commercial Bay store, a level up from our store.